How Does The Group Identity Affect The Participant s...

Research Question: How does the group identity affect the participant’s social preferences? Contributions: Social identity theory was developed by Tajfel and Turner (1979) to understand the psychological basis for intergroup discrimination. After that, many studies such as Tajfel and Turner (1986), Deaux (1996), Shih (1999), Hogg (2003), Benjamin et al. (2006) etc. done in the social identity area. This study has two innovations in comparison to social psychology experiments. First, it uses a much wider class of games to measure the effects of identity on various aspects of social preferences. Second, in spite of social psychology experiments, it uses the real monetary payoffs in the other-other allocation. Moreover, in recent years, numerous studies have been done in economics experiments on group identity. However, Akerlof and Kranton (2000) systematically introduced the identity into economic analysis. In General, this study makes two contributions to the economics literature. First, it introduces a framework for the empirical foundation for incorporating identity into economic models. Second, it reveals practical implications for organization design. Design: This laboratory experiment includes one control and five treatments (Original, RandomWithin, Randombetween, NoChat and NoHelp). The treatment sessions conducted in four stages. In stage 1 (Group Assignment), participants were divided into two groups based on their reported painting preferences over five pairs ofShow MoreRelatedEssay on Human Behaviour and Social Norms1593 Words   |  7 PagesRunning head: HUMAN BEHAVIOUR AND SOCIAL NORMS Do social norms influence human behaviour? Human behaviour is the response to given stimuli, which are socially and environmentally affected. This response is something that can easily be influenced and shaped through many personal, situational, social, biological, mental factors. 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